FDI Attraction - 7 Step Bootcamp
Day 2: How to Develop a Global Investor Attraction Website
What we'll cover today:
7 key Marketing Strategies & Tools to develop a global Investor attraction website:
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- 7 Functionalities a Global Investor Friendly Website should have
- Provide Social Proof: testimonials & case studies
- Design a Search Engine Friendly Website
- Design a Technology Friendly Website
- Plan your Website Makeover
- Design Investment calculators creation
- Design Investor capturing forms
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Coming up Next:
Step 3 "How to Capture, Nurture and Land Investors in your Region"
What happens after a potential investor visits your website?
Will they come back?
Will you know who they are?
Will you be able to follow up with them?
Those are some of the key topics we will cover. If you disregard them, you could be missing out on the investors that are visiting your website.
Modern marketers with an "old school" mindset and accountability will show you statistics of visitors like geographic location, keywords and source of the visit.
In the ROMI mindset (Return on Marketing Investment) where there is accountability, there will be a way to know the companies and names of visitors, and also how many times they go back to your website and what is it that picked their interest so that you can follow up accordingly.
Something to keep in mind: "The investor will contact you when he is ready to do it, not when you are ready to market your region to them."
Step 1 "How to find Potential Investors"
What we covered:
Click here to go back to Step 1 "Marketing Strategies & Tools to find Potential Investors"
Your next FDI Attraction Choice
The FDI Attraction Academy is a 7 Module training program that will allow you to plan, structure, design, launch and measure a global marketing campaign to attract foreign investors to your region:
Join our FDI Attraction Academy today to learn strategies, tactics, tools and access to support for your campaign.
50% Scholarship for EDOs
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Our FDI Attraction Business Development Program includes the planning, design and implementation of investor attraction global marketing campaigns with world class team, strategies, tactics and tools. What you get:
Get your FDI Attraction Campaign completely done for your region for a flat fee of US$60 per day!