It's a numbers game!
If we want to create jobs and economic spillover in our region by attracting international companies, there are 7 moving parts in this cycle.
How do you as an economic, industrial or economic developer plan and perform in each of these 7 stages?
How do you measure the conversion rates you get from attending a trade show, all the way down to having a potential investor negotiating incentives to land their operations in your region?
How about your conversion rates from your website? Do you capture the names of those potential investors who navigate your information?
How do you nurture those potential investors who landed on your website or booth and how do you engage them to visit your region?
How many of those visiting do you convert to real projects and how many of those start and in less than 3 years have an expansion in your region?
How many of them attract or develop suppliers in your region?
Most importantly, if you were faced to cut down your budget by 50%, what promotional activities would you stop doing and why? Is there a real tracking system and discipline for that?
I invite you to download the presentation that shows the 7 stages of the Investment Attraction Cycle at http://www.fdiattraction.com/7-stages-ebook.html
Once you get it, you will learn about key questions to be answered at each stage. Can you help us review them and help more economic developers to prepare their foreign investment attraction strategy?
If you want me to send it to your email, either contact me or post your email here.
I am looking forward to helping communities grow!
All comments and recommendations are welcome.
If you know of someone who could benefit of reading this, please send them the link to this post!
May you all succeed with your campaigns and goals!